The Bootlegger Exeter - Instagram Content

This is a promotional video using the "sometimes you have to eat a whole cucumber" trend that surrounds influencers making cucumber salads, however, here it is applied to the cucumber and elderflower Tom Collins drink, and promotes the drink whilst appealing to a young audience.

This is supposed to be a relatable video surrounding the concept of closing in hospitality, which aims to be relatable to students as they often take up part-time hospitality jobs to supplement their income whilst in university.

This video aims to appeal to "personality" content through jumping on the TikTok trend associated with the sound using the extremely tall coworker, and the especially short one. Whilst this doesn't directly promote the brand, it does add to a sense of relatability which makes the social media interactions with the brand feel more personal.

This is supposed to be a funny impromptu-styled video which adds elements of humour and relatability through coming across low budget and using themes of older advertisements.

This is supposed to be a humorous video surrounding knowing what a Baby Guinness is, jumping on a trend being used by other bars.

This is a promotional video looking to promote both the artist that is coming in to perform on the Friday night and the drinks served at the bar. It adds a personal element through highlighting her specific favourite cocktail. Some criticisms include the actual shooting of it, the video quality is not as nice, and the shots are too long as I did not get a wide enough range of shots.

This is a promotional video, with a fun joke at the end, encouraging viewers to come visit the Bootlegger Exeter for a variety of reasons. It highlights a specific staff member at the end to imply that one should come to visit him specifically. It is paired with the song Good Golly as that song fits the theme of the bar.

This video aims to combine promotional content and a TikTok trend where the audio is used to demonstrate a personal talent.